March 2016.

Peer-to-peer fundraising has been a powerful fundraising tool for years — mostly through large races, walk-a-thons, and cycling events. But today, nonprofits are finding new ways to use peer-to-peer tools and approaches to raise money and engage supporters.

While traditional walk-a-thons aren’t going anywhere, tools that were originally intended for such events are now being used for everything from virtual food drives, mission trips, fraternity events, and blood drives, to the increasingly popular do-it-yourself (DIY) events. Organizations also are leveraging social media, online communities, online donations, mobile technologies, and data analytics to take their peer-to-peer fundraising results to new heights.

On April 28, 2016, five companies that serve nonprofits are sponsoring a free virtual conference for the sector, with a focus on peer-to-peer fundraising.  The event, It’s a Peer-to-Peer World: Virtual Conference, offers webinars on topics including:

  • Using data and analytics to grow your peer-to-peer fundraising campaigns
  • Branding and marketing your P2P campaigns
  • Unique uses of P2P campaigns beyond run, walk, ride events
  • Using data and mobile together for your P2P events
  • Real-world examples of online communities used for P2P events

Nonprofits can register to attend any or all of the sessions.

The conference hosts — Analytical Ones, Armbruster Consulting Group, Cathexis Partners, RaiseMore, and Small World Labs, will join nonprofits — Alzheimer’s Association National Organization, Carry The Load, Project Hope, and Parkinson Canada, to show attendees how nonprofits are using peer-to-peer techniques to raise funds in the real world. Attendees will learn how organizations are taking campaigns and events to new heights, and will leave with fresh ideas they can start using right away.

For more information and to register for FREE, visit:

To follow and share on social media, use the hashtag: #P2PWORLD